02.18
I must admit I was a bit of a sceptic in the lead up to the Apple’s launch of the iPad. That was until I tried one and then went out and bought one the following day.
Not only are they great fun to use, but they are also pretty practical for consuming and displaying content (they’re not that great for creating content, but that’s not really their selling point).
Pretty soon I was taking it along to meetings and showing my clients. One client in particular was quick to adapt and they are now taking using their iPads for presentations and demonstrations when they are on the road. The feedback and the reaction from clients have been impressive.
Less than a decade ago, desktop computers were the standard and laptops were rare and expensive. Then as laptops became more prolific the desktop became slowly less popular, particularly in the home environment. Now tablet-based devices, like the iPad, are doing the same thing to laptops.
Technology can give you a jump over your competitors, giving potential customers the perception that you smarter and better than your nearest rivals.
Of course it doesn’t have to be the iPad, it could be something else like video conferencing or remote computer sharing. Just make sure you adopt it before your nearest rivals do!